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Brand Visibility Analytics Application

Published 01/17/2011 and rated Ratingstars2 2 out of 5 stars
by AppAppeal Editor
What can you use the app for?

HowSociable is an application for measuring a brand’s web visibility. It is a very basic tool for a snapshot of a brand’s visibility on several Internet social venues.

HowSociable screenshot
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What is the history and popularity of the app?

HowSociable is a product of Inuda Technology.

What are the differences to other apps?

HowSociable checks for instances of mentions of websites or brands across several popular social media platforms as well as applications within those platforms. For example: Facebook groups, apps, and people.

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How does the web app look and feel to use?

The app is extremely simple, with only the need to enter the search terms – either a brand name or website – and click “measure visibility”. The results are sorted by social media channel. An overall visibility score is also listed, but with nothing to measure it against. YouTube, Facebook Pages, Ning, Xing, and many other social media outlets are represented on the results page. Clicking on a result will open a new window with a detailed list of results from the source selected.

Each social media application in the results offers a score that is not directly correlated to the number of mentions. How these scores are determined and how they are then calculated to find the total visibility score is not offered. Again, with nothing to compare these scores to, they are relatively meaningless.

One problem is that there is no ability to filter by date. Results appear to be simply cumulative, but with no start date. This makes the app unwieldy and not as helpful as it could be.

How does the registration process work?

No registration is necessary to use the application.

What does it cost to use the application?

Right now, HowSociable is free to use. A Pro version is being developed with additional features and will be fee-based. New features will include PDF export of information, brand comparison capabilities, realtime visibility scores, and historical data. There is no indication of pricing.

Who would you recommend the application to?

Right now, without the ability to filter by date, having only the generic visibility score to monitor, this application has little real value. It also suffers from the inability to add or eliminate to the search in the event of more than one result being found for a “brand”.

  • Free to use
  • Checks major social media outlets for information
  • Offers an overall “visibility score”
  • Soon to be expanded with more functionality
  • Ability to expand results to view sources
  • Scores are generated by an unknown metric

HowSociable video

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HowSociable pricing

FREE - Permanently free version




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